K&L Gates Once Again Among 20 Best-Known Global Law Firm Brands

K&L Gates LLP again has been recognized among the world’s 20 leading global law firm brands and is among the top five firms most favored by general counsel in the area of multi-jurisdictional litigation, according to legal market research company Acritas’ 2017 Global Elite Law Firm Brand Index.

Determined through unprompted interviews with more than 1,000 in-house general counsel globally, the ranking gauges general counsels’ perceptions of global firms and the market trends driving change in global brand equity, with respondents providing feedback in areas such as law firm favorability, top-of-mind recognition, and consideration for multi-jurisdictional deals and litigation.

“It is an honor for a law firm’s brand – and the teamwork and commitment of the lawyers and staff who help drive that brand each and every day – to be identified year after year in such an unprompted manner by the clients we serve,” said Jeffrey J. Berardi, chief marketing officer for K&L Gates. “K&L Gates is proud to have built a substantive and sophisticated global brand that in-house counsel across the world routinely recognize for the unsurpassed service and universal experience we provide.”

Earlier this year, Acritas ranked K&L Gates among the 10 strongest U.S. law firm brands for a third consecutive year in its U.S. Law Firm Brand Index 2017, with BTI Consulting Group also recognizing K&L Gates as one of the world’s 20 leading law firm brands for a fourth consecutive year in the 2017 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms.

Other recent honors for K&L Gates have included being named by Law360 as one of the top 20 global law firms for a seventh consecutive year and identified by general counsel as one of the 30 leading firms for superior client service for a fifth consecutive year in the 2017 BTI Client Service 30.

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