Addleshaw Goddard strengthens brand further with top ranking in law firm brand index

Addleshaw Goddard has achieved its highest ever ranking, rising two places to 13th in the UK, in the Acritas annual index of law firm brands most favoured by top legal service buyers.

Ben Middleton, Director of Business Development & Communications, at Addleshaw Goddard said:

“Being singled-out as a ‘go-to’ law firm by leading in-house counsel is a great achievement. We’re delighted that our original thinking, collaborative nature and continued investment in how we deliver high quality legal services, is proving a real point of difference in the market.

“As the profession continues to evolve and new and more efficient ways of working become the norm, clients rightly demand more than just expertise and experience. Our improved performance in the Acritas index tells us that by collaborating with our clients, learning more about their businesses and helping them deliver real competitive advantage, we have an approach which is valued by all those who work with us.”

Alongside a raft of client wins and higher profile, higher value work, the improved ranking follows a year of significant investment by Addleshaw Goddard, including the launch of Intelligent Delivery, which fuses together smart thinking, flexible resourcing, savvy technology, innovative processes and strategic consulting – and aims to challenge convention by helping clients achieve better business outcomes.

The firm has also continued adding to its UK and international capability, with 17 lateral hires in the 2017/18 financial year. This coupled with its recent Scottish merger is the catalyst for a new growth phase for the firm – which continues to put clients at the heart of everything it delivers.

The Acritas UK Law Firm Brand Index is based on data collected from over 300 in-house Counsel, from January 17 – November 17 and measure performance based on:

Awareness
Favourability
Consideration for top level litigation and M&A
Those most used for high value work
Those most used for inbound work

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